If the Brady Bunch had Cozi.com, they would never have had to go through all those zany hijinks. The free online service, which helps families get organized, wanted to build their user base. They hired Tattoo Projects to create an event that would promote the site and increase sign-ups. We developed a creative strategy around the notion that Cozi.com helps families “get their ducks in a row.” The budget was too tight for a media campaign to be successful. So, we staged a national-scale event and set the Guinness World Record for the world’s longest row of ducks-17,782, to be exact.

Results were record-breaking, too. In one weekend, the event earned 392 million media impressions, a 22% increase in search traffic, and a 168% increase in Cozi.com account sign-ups.