Any brand can challenge the competition; only a brave brand would challenge mothers’ cleaning traditions. So that is exactly how we helped Hoover launch the FloorMate SpinScrub 3 in 1. Confident in research indicating that most people clean with the same decades-old methods their parents taught them, we created a fully integrated campaign with the intent of proving their cleaning methods not only inadequate, but filthy.
The tank told the story, the ROI made it a legend.
When this campaign went live, sales skyrocketed from 10K units per week to 40K units per week. Success was measured by coupon usage and overall retail sales. No matter how you measure it, from floors to the bottom line, the FloorMate Challenge Campaign cleaned up.