Steam rises. Juice drips. Tomatoes tumble. It looks mouthwatering, but no one noticed. There are too many food footage commercials on the air to differentiate from TGI Fridays, Applebees, or Chilis. So when Sheetz asked us to create food footage spots for them, we obliged with the most progressive food footage commercials on television. Our secret ingredient is always to add just enough concept to bring out that distinct Sheetz flavor .