Sheetz recently launched their newest made-to-order menu, the Sheetz Kidz Menu. This presented a great opportunity to reach Millennial parents looking for quick and healthy options for their kidz. While adhering to a tight budget for this particular project, the team built out a full campaign—complete with digital video, navigation app ads, outdoor billboards and indoor signage—to help promote the brand’s newest offerings. Thanks to some great creative and killer media placement, our digital videos alone reached 3 million+ views, with the entire campaign ultimately resulting in great success for the Sheetz Kids Menu launch.