Back in May, our Charlotte advertising agency was named agency of record for Fortis Colleges and Institutes. Fortis is a national post-secondary education provider with more than 45 campuses across 15 states and has been growing quickly over the past several years.
Our first project for the brand was to develop a multi-channel campaign aimed at increasing enrollment and spreading awareness for several of Fortis’ programs and offerings.
Building off the equity from the Fortis brand identity and flame, the new campaign we established centered around the “Ignite Your Future” tagline. According to research, the Fortis target market is emotionally driven and ready for an immediate change. Our “Ignite Your Future” campaign initiates this sense of urgency and shares the stories of those who have achieved their goals with the help of Fortis.
We’ve all got a fire in our eyes for something more. For this target demo, Fortis offers the tools and resources to make that happen today.
The campaign kicked off this week with a series of five TV spots airing throughout the country. Print, transit, and digital elements will compliment the TV campaign and roll out through the next several months.