| 08.28.08 Dale Earnhardt Inc. Taps Tattoo Projects Charlotte, NC (August 28, 2008) - Dale Earnhardt, Inc. has selected Tattoo as their creative marketing partner! First project: a national awareness campaign for The Dale Earnhardt Foundation. The campaign will consist of television, print, interactive, and out-of-home advertising components. The Foundation awards charitable grants that sustain Dale’s lifelong commitment to education, children, and environment/wildlife preservation. Dale Earnhardt Inc., based in Mooresville, N.C., employs more than 350 people at its two state-of-the-art campuses. Dale Earnhardt Inc. is comprised of four Sprint Cup teams featuring drivers, Paul Menard, Martin Truex Jr., Regan Smith, Mark Martin and Aric Almirola. The organization has amassed more than 100 wins, and has won six NASCAR Championships as well as three Daytona 500s. In addition, Earnhardt-Childress Racing Technologies, a joint engine venture between Dale Earnhardt Inc. and Richard Childress Racing, has 147 employees. |
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