| 08.13.08 Tattoo Rolls Out Loyalty Program Campaign for Sheetz Charlotte, NC (July 2008) -- Sheetz Convenience Stores enlisted Tattoo Projects to create a new marketing campaign to promote the Loyalty Program for the six-state chain. Slated to be launched this month in an Ohio test market, the campaign will consist of on-lot signage, radio, interactive, and outdoor components. The campaign will feature the signature fun, carefree tone that personifies Sheetz's brand personality. The campaign urges consumers to "Quit Fueling Around". The loyalty program awards faithful customers with gas rewards for purchases made at Sheetz. Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America's fastest growing family-owned and operated convenience store chains, with more than $3.8 billion in revenue fro 2006 and more than 11,000 employees. |
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