It’s been a jam-packed autumn at our Charlotte advertising agency. From new business wins to new faces in the shop, we’ve been growing while working on some fun projects for our clients. And always kicking ass of course. Here’s a look at some highlights of what’s been going down over the past few months.
Our product launch campaign we created for Outlaw Fasteners exceeded its Kickstarter goal. The PR and social efforts we concepted and executed led to Outlaw being featured on many hardware industry and new product sites including Uncrate, Tool Guyd, The Awesomer, and more. During the course of the campaign, Outlaw picked up a Pro Tool Innovation Award for their revolutionary product.
We’ve been working with Victory Motorcycles on a project basis since the summer, and were officiallynamed AOR for the company in October. Over the past few months, we’ve been working on a variety of efforts for the brand including digital, events, and promotions. Recently we’ve been developing a campaign to introduce the launch of a brand new Victory bike. Does it get any cooler than that?
Our favorite kicked-up convenience store has been making noise as always. Sheetz recently added Sheetz Coffee K-cups to their list of reasons why they put other convenience stores to shame. We recently worked on product naming for their new lines of recipe chicken, subs, and breakfast sandwiches. As 2014 is right around the corner, we’re about to go into production on a TV campaign that will usher in a new wave of Sheetz advocates.
That’s just a snapshot of some fun stuff we’ve been cooking up. Enjoy your Thanksgiving, ya’ll.