ScooperDude pet waste removal service needed to build their customer base, so Tattoo identified homes of pet-owners in targeted Charlotte neighborhoods, and delivered piles of fake poop to their doorsteps. After the initial shock, homeowners were lured to pick up the poop and read the message on the back, “Make this the last piece of poop you ever pick up.” The attached mini-brochure revealed information about ScooperDude’s services, and also included a coupon for one week of free service.
