As the Executive Director of Social Media, Lora manages a team of creators, social strategists, and data scientists. Over the last 15 years, her career as an Account Executive merged with the birth of social media. Quickly rising the ranks at top-tier advertising agencies Campbell Ewald, Doner, and DDB, she was an integral player in the teams that established social followings for Cadillac, McDonalds, Harley-Davidson, Carfax, and Travelocity. With a new business win rate of 53%, her work has been appreciated in board rooms across the world. But most impressively she has more than 25 recommendations on LinkedIn from colleagues.