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Scott Smith


Scott is a co-owner of Tattoo Projects and an internationally acclaimed business leader. Smith is known for his tenured career as the leader of a Fortune 300 company, Sonic Automotive. Since the company’s inception in 1997, he served in every significant leadership role, including Co-Founder, CEO, President, COO, and Chief Strategic Officer. His reputation as a notable business strategist was cultivated early in his career when he earned recognition as the youngest President of an NYSE Listed Company at the age of twenty-nine. He was a significant member of the executive management group that led the “Rollup” company from $300M in revenue in 1996 to nearly $10B in 2018, realizing a 14.9 % CAGR over the previous 21 years in revenue. Also, Smith’s vision and innovation were the inspiration for the development of EchoPark Automotive, a subsidiary of Sonic Automotive, with revenues of $5M in 2014 to $254M in 2018.


Scott now invests his time, resources, and counsel into a portfolio of investments, including Tattoo Projects. His core principles of predictable, repeatable, and sustainable guide every department of Tattoo Projects. Combining with our heritage of creative excellence to build long term relationships with clients through campaigns that meaningfully impact consumer awareness and revenue growth.

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