When it was time to refresh the design for the Sheetz truck fleet, we developed a unique campaign leveraging the strong community involvement and fan base that Sheetz is known for.
We extended a for entries to artists in the Sheetz community, asking them to show us how they would express their love for the Sheetz brand, with the Sheetz trucks as their canvas. The winning artists created show-stopping work on more than 100 Sheetz trucks, which can be seen on the roads across six states.
Sheetzartproject.com features behind-the-scenes videos and information about the artists, as well as limited-edition retail swag featuring the artwork. All proceeds go to the charity Sheetz For The Kidz, helping children who live in the communities Sheetz serves.